Impulse Buyers now an endangered species with value for money top of mind

January 08, 2016

Impulse Buyers now an endangered species with value for money top of mind

A leading jeweler believes there's been a major shift in the shopping habits of women that can be seen across online, in store and party plan purchases: "People are pressed for time and they're more deal-savvy than ever because it's easy to research what's out there before spending their money", said Maria Nicola, who invented the 10 Way Necklace.

"Online shopping sites are often exited when the shopping cart full because the buyer has changed their mind by the time they go to fill out their details", said Ms Nicola. She went on to explain:

"When it comes to retail stores people are spending a lot less time in their browsing because more often than not they have decided what they want and at what price they're willing to pay before they've walked in the door: They're looking online first before going in store on a mission which is why shoppers who once spent two hours browsing are now down to 45 minutes. You can also see it at Tupperware, lingerie and jewellery parties, where people are comfortable to come and have some food and leave without buying anything... which was unheard of just 5 years ago. The increase in the cost of living and the wide variety of choice are certainly driving this change in shopping behaviour."

"Value for money is what women want ensuring they can get a number of wears out of an outfit and their accessories. It's now common for people to pitch in and buy a group gift that offers value for money, rather than something that has a short shelf-life. This change in shopping habits is what lef to my idea of a necklace that can be worn ten different ways and it's proving popular."

Maria has 22 years experience in the jewellery industry and created the 10 Way Necklace, which can be worn ten different ways as the name suggests. It also as optional extras like the Swarovski pendant, matching earrings and crystal tassels to add even more different looks.






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